What Is Local SEO and 5 Reasons Why It's Important

What Is Local SEO?

Local SEO involves optimizing your online presence to attract business from local searches on Google and other search engines. According to local SEO statistics from Nixon Marketings, 46% of all Google searchers are looking for local information. And 72% of consumers who searched for a local product or service using local SEO near me searches visited a store within five miles.

Does local SEO work?

It certainly did if you were one of those businesses. Wondering where to start? To illustrate the benefits of focusing on local SEO, we've put together a list of five reasons why Search Engine Optimization (SEO) essential to your business success.

Nixon Marketings


5 Reasons Local SEO Is Essential to Your Business Success

Reason #1 – Your Business Details Appear in Front of Consumers Searching for Your Products and Services

Remember the good old days when you scoured the yellow pages to find businesses offering the products and services you needed? Today, all you do is type the product or service you are looking for into a search engine on your laptop, desktop or mobile. The businesses that provide those products or services will appear. And, if you type "near me," it will show you everything close enough to drive from your current location.

Pretty smooth. Those local SEO "near me" searches save you time. Simply select what you like, pull up the map and directions, and you're good to go. If you look carefully at those results, you'll see that they're filled with online business directories, much like the yellow pages of days gone by.

Reason #2 – Consistently Accurate Internet Directory Citations Boost Your Organic and Local Package Rankings

You must accurately and consistently list your business name, address, and phone number in the top-ranked local business and citation directories. That information is known as your NAP Data (name, address, phone). A search engine bot is more likely to list your business on search engine result pages (SERPs) if it is confident that your information is consistent and accurate.

Reason #3: Your business will be closer to appearing on the first page of search engine results

Online business directories like Social Media Marketing take up quite a bit of space on search engine results pages (SERPs). As a result, the local businesses they list in their directories get top billing in local search queries. If you're not on those lists...

Reason #4: Your business will gain opportunities for third-party reviews

These are the three basic pillars for a good ranking in Google Local Map Pack.

Relevance

How well do you target keywords or topics that your potential customers would search for on your website?

Prominence

How well does your business stand out online?

Proximity

How close is your business to the potential customer looking for your products or services?

We have touched on relevance and proximity. Now is the time to talk about prominence – the positive reputation and feedback your business enjoys on the internet. How do search engines find this information? Many citations and directories allow customers to post reviews and rate their experiences with local businesses.

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